Just like me, tons of people might have told you that leveraging digital products to sell online is gold.
And trust me, they aren’t wrong.
The various benefits that creating and selling digital products brings to your table are immeasurable.
Is it the reduced costs as opposed to physical products?
The easy distribution?
Or the lesser stress involved?
Regardless of the angle you view it from, digital products are indeed gold.
But what are those digital products you can create with your skills, knowledge, and ideas to sell?
Let’s dive straight to the crux.
What Are Digital Products?
Most people are sold on the idea that digital products entail ebooks and online courses. While that is true, digital products are much more than just that.
So what exactly is a digital product, and what does it entail?
Digital products are products, assets, or items that are in digital form. They range from information products to software to artwork plus media down to services and subscriptions (all of which I’ll be covering in a bit).
But before you create or sell any digital products, you need to understand what it is you are selling and who it is you are selling to. Most people fail at selling their digital products, mainly because they don’t know how to start or run an online business.
Once you have decided to create a digital product to sell, you should treat it as a small online business. Because if you don’t treat it as such, you might never dig the gold in digital products.
And this is exactly the reason why you need to figure out your target audience.
Who Is Your Target Audience?
Whatever your idea is, ranging from hard or soft skills to technical or programming skills, or anything you would love to build into a digital product, you need to know the people it would be useful for.
Say you are good at designing houses; you need to figure out the people who would require your services. It could be internal decorators, someone buying a new house, a newlywed couple… Tons of them.
Anyone who is most likely to buy your digital product is your target audience.
Take note of the most likely.
You should create a product that speaks to that “one person“. That one person could be a newlywed couple, internal decorators, etc. Just that one person who is most likely to buy the solution you’re offering—your digital product
Now that we have covered that, let’s move on to the core of this article.
What Are The Digital Products You Can Create And Sell?
The thing about digital products is that you don’t have to be an expert to create and sell one. You can create and sell a digital product based on your experience, which includes your successes, your failures, and your thoughts.
But you also need to know as much as you can about the industry and niche you’re creating a digital product for.
With that said, here are the top 10 types of digital products you can create and sell online.
We will be perusing the categories and how you can make use of them, regardless of your niche or industry.
Creating informational digital products is especially useful if you are only interested in teaching people what you know or turning your knowledge into something people can learn from.
But of course, your digital product should be helpful or solve a problem. You don’t want to create a product people don’t care to learn about.
Gone are those days when you needed a publisher or to be an author before you could write a book and make money while doing so.
So far, you can provide an unrivalled solution to a problem through your knowledge; you can create an ebook and make money while at it.
In case you don’t have a brand or an audience to promote your products to, platforms like Amazon KDP, Kobo, and Apple Books are big marketplaces to sell your ebooks at a commission.
If what you want to create doesn’t make the cut as an ebook, or if you just want to turn your ebook into a very interactive one, then creating online courses is the way to go.
You can use platforms like Udemy to sell your courses. And of course, if you have an email list or you’re confident in gathering people that’d buy your product on maybe Telegram, WhatsApp, or any other convenient platform, you can upload the courses on Google Drive, Mega, Dropbox, or YouTube and make them private.
Software and Apps
If you’ve been playing around with your programming skills and would love to create a product that would generate recurring revenue for you without spending as much time, then creating monetizable software is your turf.
You can create and sell a digital product with your programming skills in two distinct ways.
If you’re a mobile app developer or a website developer who knows their way around converting a site to an app, surely this is a good one for you!
You can either monetize this skill by creating a useful app totally for free and adding ads to generate revenue for you, or you can create a subscription-based mobile app.
Either way, you’ll still get those papers rolling in if your product solves a big problem.
Even if you don’t have any mobile app development skills, if you’ve got the idea to create one, you can always hire a programmer and get loads of your money back once it picks up.
Plugins and Extensions
As you know, tons of people do not create their websites from scratch again. There’s a shift in mindset to using templates, which would save one the headache of having to figure out what to create from scratch.
And that’s where you come in.
You can create diverse website themes and plugins and then earn money by selling them to people in need of a website.
You can also sell it on marketplaces like Codecanyon, Codester, or Mojo.
Digital Art and Media
This is mainly for the creatives. If you’re a photographer, video creator, audiophile, an artist, or if you have drop-dead gorgeous design skills, you can also carve out a digital product from your skills online.
Graphic Design Assets
Similar to creating web templates, as a graphic designer, there are tons of products you can create and sell online.
Logos, design templates, card designs, PowerPoint themes, and lots more!
You can create and sell as many design templates as you want; it’s a great way to make money. A good look at Canva proves this.
The photography niche is pretty saturated, which makes it harder to sell your photos at a high price. But if you’re confident and on top of your game, you can build a successful brand that sets you apart from the multitudes of photographers and AI out there.
Meanwhile, if you have some pretty good photos in your portfolio, you can sell them online on websites like Etsy, Shutterstock, Alamy, and lots more.
Music and Audio Files
You can package any audio and sell it, ranging from lectures to sound effects to language lessons to relaxing sounds and lots more.
But if you’re planning on selling on marketplaces like Apple, Spotify, or YouTube, you might want to reconsider because these platforms take a huge chunk of your money. But it’s a good starting point, regardless.
Humans have a short attention span. And this is why most businesses are making use of videos to catch their attention and keep them glued to their brand.
Do you know what that means for you if you have top-notch video creation skills?
Yes, it means endless opportunities.
For this, there are different types of video products you can indulge in. From selling videos of you teaching people how to make videos (online courses), selling video effects templates, and working with big organizations as video artist, the sky is your starting point.
So don’t just waste your skills creating TikTok videos; go out there, create a digital product, and watch yourself thrive. As long as your skills are remarkable, and you’ve promoted your product’s brand well, you’re good.
Services and Subscriptions
This very last category isn’t exactly a product, but it can be considered one if you can productize it.
For example, if you’re a fitness coach, you could create a productized service in two ways.
One could be that you’ll walk your customers through a strict process until you achieve an outcome.
Two, it could be that you’d take the time to analyze their diet and health and then create a personalized plan for them.
So while it isn’t a product, it can still be productized.
Here are the two ways:
- Create A Membership Sites
This can be likened to when you have a solution in place already and your customer wants to get that solution for a particular outcome.
Your audience already knows what to expect weekly, monthly, or bimonthly, depending on the agreement, so yours is to drop your productized service periodically as promised.
- Consulting Services
This is basically when it’s a one-on-one session. And you get to customize something unique for your customer.
If you’re a designer, you might offer the service of creating a unique logo for your customers. If you’re a web developer, maybe you can take a look at your customers’ websites and then revamp them or create something entirely new for them.
Consulting services can also entail suggesting solutions your customers would work on themselves, and of course, you’d be paid for it.
But you know what?
It’s one thing to know which digital products to create and where to sell them, but it’s an entirely different game to get people to buy those products.
So let’s quickly go over how exactly to sell the digital products you’ve created.
How To Sell A Digital Product
Step 1: Selecting a platform for distribution and sales
First off, you want to know where to sell your digital products.
For this, you have to do extensive research on where your type of product will thrive.
If you’re settling for ebooks, you can try Amazon, and if it doesn’t work for you, do your research on alternatives to Amazon.
If you sell online courses, tutorials, or guides, you can try Udemy and try researching other alternatives so you can pick the best marketplace for your product’s distribution and sales.
Whatever your product is, always make sure you’re putting it out in the best marketplace where your target audience will find it.
Although this comes at a price to the marketplaces, it’s your best shot and a good starting point if you have no audience to sell to.
Step 2: Setting pricing strategies
The next step would be to set your price. This should be done depending on the worth of the product you’re giving out and how valuable your solution is.
If you have no idea or you’re stuck, you should take a look at what’s up in the market you’ve chosen. What are your competitors selling, and how much are they selling them?
Taking a good look at your competitors’ prices is a good starting point for your pricing strategy.
But there’s a catch here.
If you think your product is worth more than your competitor’s price, don’t be afraid to paste that price on it. So far, you’re confident in your digital product solution, and if you invest enough time in marketing your product, your price won’t affect your sales.
Step 3: Payments And Transaction Methods
This is sometimes a problem, especially when you’re dealing with an international audience.
If you’re selling to Nigerians and you include PayPal or Swipe as a payment function, you’d encounter a hitch as those services aren’t viable payment options for Nigerians.
This is especially important if you’re not making use of any marketplaces like Udemy, Amazon, and others. Be sure to include viable payment methods for your target audience.
Step 4: Feedback and Customer Retention
It’s not just about getting people to buy your products; it’s about being able to retain those people—your customers. This is why I have taken the time to discuss this issue on my LinkedIn page.
Listen to your customer’s feedback and complaints and improve on what needs to be improved. Improving your product and attending to their hitches not only adds to your credibility but also keeps them coming back for more when you create something else.
And who knows? You might even get referred to their family and friends because of your excellent customer support.
And what better form of marketing than word of mouth?
As Stephen Harley said,
“Customer acquisition is only the beginning. Customer retention is where the real value lies.”
And there you have the digital products you can create and where to sell them!
Now that you have a starting point, be sure to dig into the digital product goldmine. If you do it right, you’ll surely hit the pot.